Philosophy, Aims & Objectives
The philosophy, aims and objectives of B.Sc. Mass Communication programme include but not limited to the following:
- To offer an undergraduate professionally oriented programme for the Nigerian Journalists, Communicators, Broadcasters, Public Relations and Advertising practitioners
- To train and/or retrain Nigerian Journalists, Broadcasters, Public Relations and Advertising practitioners for leadership positions in the mass media organisations in Nigeria and the world
- To raise and sustain the professional status of Journalism in Nigeria
- To bridge the divergent perspectives of News gathering and dissemination
- To provide the Mass Communication Students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website at 9.00 p.m. daily. Newscast, or writing a speech for the Company Chief Executive Officer (CEO), or writing Advertising or Public Relation copy to sell or promote a product to the masses
- To instil in the mass communication students the ability to respect deadlines and work under constant pressure
- To train and encourage Nigerian Mass Communicators to be effective communicators by being able to think quickly, research creatively and WRITE OR BROADCAST concisely to the mass audience
- To train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities, they serve by being accurate, fair, balanced and objective in their reportage of societal issues
- To produce Nigerian Mass Communicators who will continue to protest the basic principles of the PEOPLE’S RIGHT TO KNOW as the fourth branch of government or the Fourth Estate of the Realm
- It is expected that the end of the degree programme in mass communications, the mass communication graduate should be able to differentiate “Soft News” from “Hard News”, Truth from falsehood, responsible Journalism from irresponsible Journalism
- At the end of the degree programme in Mass Communication; it is expected that the graduate should be equipped enough to establish his/her own Newspapers, Magazines, Public Relations and Advertising Agencies, or even his/her own radio and/or television stations.
The University Tertiary Matriculation Examination (UTME) Entry Mode
A minimum of five (5) units/credit passes in the Senior Secondary School Certificate Examination or in the General Certificate Examination G.C.E. ‘O’ Level, or NECO, - National Examination Certificate or their equivalents. The five (5) units must include English Language and Mathematics and must be obtained in not more than two sittings. An acceptable UTME score is also required.
Direct Entry Mode
Direct Entry candidates must obtain the professional Diploma in Mass Communication of any University approved by the Senate of the University with not less than a GPA of 3.0. Candidates with GCE ‘A Level’ are no longer considered for direct entry in Mass Communication because of the subject combinations and lack of professional foundation in advanced level subjects. Such candidates are advised to take the UTME.
Qualifications in journalism and mass communication offer employment opportunities in the media and publishing industries in addition to public relations and advertising. Mass communication graduates work for newspapers, magazines, radio and as television broadcasters and online publishers. They may work as reporters or feature writers covering general news, or act as special correspondents in various news categories, such as politics, sport, finance or entertainment. In broadcast media, they may also work as presenters, acting as news anchors or reporting news on location.